Guides
Easy to understand guides to on-demand marketing leadership
Short, practical primers for anyone weighing fractional, interim or advisory CMO engagements.
Fractional CMO
What is a Fractional CMO?
A senior marketing leader who runs your marketing 1–3 days per week. Model, cost, when to hire, and how it compares to interim and advisory.
Interim CMO
What is an Interim CMO?
Full-time marketing leadership for a defined transition — M&A integration, parental leave, or the gap before a permanent successor starts.
Strategic Advisor
What is a Strategic Advisor?
A senior sounding board for founders, CEOs and boards — a few hours a month of trusted outside perspective on strategy, hires and capital allocation.
Hiring playbook
How to hire a Fractional CMO
Seven questions to ask, red flags to avoid, a 30/60/90-day scorecard and the contract essentials — a practical framework for founders and CEOs.
Cost & pricing
Fractional CMO cost & pricing
Day-rates, monthly retainers, project fees and equity models — what to budget in 2026, what drives price, and the ROI filter that keeps the scope honest.
Comparison
Strategic advisor vs. consultant
Two roles that look similar on an invoice and behave very differently — scope, cadence, incentives and how to pick the right one.
Cost & pricing
What does a strategic advisor cost?
Retainer structures, hour bands, equity-for-advice arrangements and the payback test for an advisory relationship.
Svenska · Marknadschef
Vad gör en marknadschef?
Roll, ansvar och när bolaget behöver en marknadschef — plus när en interim eller fraktionerad lösning är smartare än rekrytering.