Guides
Easy to understand guides to on-demand marketing leadership
Short, practical primers for anyone weighing fractional, interim or advisory CMO engagements.
Fractional CMO
What is a Fractional CMO?
A senior marketing leader who runs your marketing 1–3 days per week. Model, cost, when to hire, and how it compares to interim and advisory.
6 min readRead guide
Interim CMO
What is an Interim CMO?
Full-time marketing leadership for a defined transition — M&A integration, parental leave, or the gap before a permanent successor starts.
6 min readRead guide
Strategic Advisor
What is a Strategic Advisor?
A senior sounding board for founders, CEOs and boards — a few hours a month of trusted outside perspective on strategy, hires and capital allocation.
5 min readRead guide